What’s In A Name?


For those of you not well versed in US state nicknames (and why should you be, really?) we’d like to introduce you to our namesake, the state of Missouri. The “Show Me” state. We have to admit that in our pursuit of industry disruption we’re asking you to willingly suspend your disbelief. To categorically embrace a paradigm shift in market research. To abandon your current contextual frame of reference. So, we expect you – no, we want you –  to say, “show me.” Because seeing is believing.


Now, in the spirit of transparency we should also disclose that the “Show Me” nickname connotes a certain self-deprecating stubbornness and devotion to common sense. We appreciate the irony here. Or is it coincidence? We can never remember.