Our heroes

Inspiring for a variety of reasons, they generally need no introduction.


Roger Martin

The man who thinks about thinking. The man who made our heads hurt with his breakthrough theories in integrative thinking and design thinking. In keeping with this cerebral theme, he placed 3rd on the 2013 Thinkers50 list. And we think he’s just getting started.

Delaine Hampton

What can we say about this market research thought leader who always seems to be 20 years ahead of the rest of us? She has certainly contributed heavily to Procter & Gamble’s past and future growth – but it’s her uncanny ability to understand human nature that enthralls us. That, and her drive not to redefine but rather to re-contextualize human behaviour in a technology-driven world. Tell us more, Delaine.

Hilary Austen

As we launched Mizzouri, we revisited Hilary’s theories. The idea that communities see things in a similar way, whereas innovators see things in a very different way. The idea that innovators are, by definition, ahead of their time – making them hard for communities to assess and easy to dismiss, which is why so many new ideas are lost just when they’re needed the most. We channel our inner Hilary as we tell both our clients and our competitors that the research world is actually round, not flat.

Byron Sharp

We would say that this director of the Ehrenberg-Bass Institute for Marketing Science has consistently lived his personal brand promise to deny nothing, but doubt everything. He is fearless (and shameless) in calling marketers’ actions into question, and he certainly put everyone on notice with How Brands Grow, where his contrarian view challenged everything that marketers hold true. Maybe we just love a good, smart fight.

Kim Dedeker

Her 29-year career at Procter & Gamble is storied. Her list of market research industry awards is long and impressive. But this visionary leader rocked the industry (and stole our hearts) when she raised the debate and uttered the words, “Without transforming our capabilities into approaches that are more in touch with the lifestyles of consumers we seek to understand, the consumer research industry as we know it today will be on life support by 2012.” That was 2008. We launched Mizzouri in 2013 to meet a challenge that had gone largely ignored by the industry.

Emilio and Gloria Estéfan

This duo had a vision from the very beginning that was much larger than Miami Sound Machine, and much larger than the city of Miami or even the US, for that matter. They understood that the business of music is about intellectual property, not about making an audience happy with a piece of music. And because of this they now own the largest independently held Latin music catalogue in the world – and can lay claim to having brought Latin music to mainstream US audiences. Remember that the next time you catch yourself singing along with J.Lo.

Maureen Duffy

Talk about an impressive track record of leadership. Over the course of her colourful and award-studded career, Maureen has brought preternatural business transformation skills to JWT Advertising, BBC Television, the UK’s Newspaper Marketing Agency, and TNS. We generally find her gifted at leveraging research data to solve business problems. (Plus, we think she’s jolly good fun.)

John Murdock

A charismatic Nashville attorney and secret entrepreneur, John is also one of the first people we’ve seen take a logistics- and operations-based model and apply it to a legal practice. Operations fundamentals, project management, Six Sigma, and the Theory of Constraints might not be the first things that come to mind when you ponder that law firm down the street, but John’s brand of efficiency is exactly what we’ve applied to Mizzouri.

Dan Merrell

It didn’t take long for this marketer in the family entertainment industry to realize that the system was broken – and that hope was the prevailing strategy for independent films. So, Dan did what any disruptor would do: he revolutionized the way independent movies are promoted and distributed by combining the best of Ticketmaster with the best of Kickstarter, creating Seatzy in the process. But he’s not just brilliant. He’s also one of the finest human beings we know.

TED – ideas worth spreading

The Eponymous Pickle

Economist

Fast Company

The Huffington Post

Inc.

Playing to Win: How Strategy Really Works

A.G. Lafley & Roger Martin

The Art of War for Executives

Donald Krause

Blue Ocean Strategy

Chan Kim

Competitive Strategy

Michael Porter

The Tipping Point

Malcolm Gladwell

Jeff Bezos

Meg Whitman

Scott Cook

Eliyahu Goldratt

Melinda Gates

The Onion

www.theonion.com

Good clean search fun

www.yasiv.com

Exercising our brains

www.lumosity.com

Exercising our, well…

The Blacklist

on NBC

Music

pitchfork.com

More Music

www.gorillavsbear.net

Even More Music

www.myoldkentuckyblog.com

Animal Hilarity

More Animal Hilarity

Animal Hilarity

And More Animal Hilarity

Elon Musk

Made to Stick

Chip Heath

The Innovator’s Dilemma

Clayton Christianson

The Innovator’s Solution

Clayton Christianson

The Opposable Mind

Roger Martin

How Brands Grow

Byron Sharp

The Brand Gap

Marty Neumeier

Creating Brand Loyalty

Richard Czerniawski

The Long Tail

Chris Anderson

Artistry Unleashed

Hillary Austin

Buyology

Martin Lindstrom

Getting to Yes

Roger Fisher & William Ury

Predictably Irrational

Dan Ariely

Thinking, Fast & Slow

Daniel Kahneman

The World is Flat

Thomas Friedman

Hot, Flat, and Crowded

Thomas Friedman

The Wisdom of Crowds

James Surowiecki

The E-Myth

Michael Gerber

Information is Beautiful

David McCandless

The First 90 Days

Michael Watkins

Good to Great

Jim Collins

The Speed of Trust

Stephen Covey

The Dip

Seth Godin

The Purple Cow

Seth Godin

Tribes

Seth Godin

The Leadership Challenge

Kouzes & Posner

Orbiting the Giant Hairball

Gordon MacKenzie

Managing the Professional Service Firm

David Maister

The McKinsey Way

Ethan Rasiel

Weird Al Word Crimes!