Welcome to Mizzouri

hang in there just a few seconds… we're worth the wait.

who's in charge here?


We fundamentally believe that you are.



In fact, we encourage you to aggressively

challenge what the market research industry tells you is…

we've challenged it. we've changed it.


Getting the answers you need to make business decisions should not be as slow, unreliable, or expensive as it is now. At Mizzouri, we’re proud members of Generation Flux — and we clearly see a market research industry that’s in desperate need of fresh new thinking. We’ve turned normal on its head. We’ve explored new business models and technologies (not to mention opportunities to disintermediate on your behalf). And we’ve created something truly disruptive in the process.


You can have brilliant and actionable research with global scale, incredibly fast speeds, and prices far below current market standards.

This is a business play, not a research play.

And it’s nothing short of a wake up-call for the market research industry.

We are a full service global market research firm.


But we're not like anything you've ever seen before.


We launched Mizzouri to enable clients to commission the research they want – when they want it and the way they want to buy it. We give our clients the right information at the right time so they can make better business decisions, faster. We work with our clients, not for them.

And yes, we’re on a mission to disrupt the research industry.


After all, we've spent plenty of time on the client side - and nothing fuels disruptive innovation quite like frustration.

Frustration is the mother of invention


It was an unseasonably cold spring in London, England — and an unusually mild one in Nashville, Tennessee — when our three founding partners did something radical. They quit their jobs. They left Global COO, Board Director, and CFO roles with a mission to transform the market research industry because, quite frankly, they’d had enough.

 

Over the course of their careers they had all come to the conclusion that market research as it exists today should be staring extinction squarely in the eye. As former clients, they understood acutely how it feels to desperately need timely, accurate, and cost effective information to make business decisions. And after many years of asking, “why can’t we have that?” they came to a heady realization: the impossible isn’t impossible after all.

 

The ability to triangulate is a powerful thing when you’ve got an industry in your crosshairs. And these three like-minded dissidents have enjoyed a 360° view of market research while with firms such as Procter & Gamble, TNS, The Kroger Company, Ipsos, Price Waterhouse, Gloria Estéfan Enterprises, Chiquita, Kantar, and Reba McEntire’s Starstruck Entertainment. They have always espoused disruption when it benefits the consumer (which in this case is you, the client). And when it comes to research, they firmly believe you can have all three — great, fast, and inexpensive — when the business model is right.

 

Call them founders of the research logistics fan club.

Careful what you wish for.


It’s one thing to ask your day-to-day suppliers to change. To demand that an entire industry change is another thing altogether. It takes bravery for clients to demand change and, equally, it will take bravery to embrace a radically different market research business model. Are you willing to move as quickly as your intuition says you can? We hope so. You have business decisions to make.

the disruptors

Build a better mousetrap and the world will beat a path to your door. And in today’s chaotic new business frontier, better mousetraps are popping up everywhere. In fact, no industry — let alone any company or brand — can afford to stand still.

 

We’re fascinated by disruptors. Those brave souls who’ve literally replaced industry incumbents, achieved hyper-growth, driven scale, leveraged new-to-the-world business models, cut out the middle man, and applied technology to fundamentally change the human experience.

 

We study them closely, and here are a few of our favourites.

This is a question of how, not what.

Logistics-driven market research

If you’ve already worked with us or have significant experience on the supplier side of market research, read no further. You already know that market research can be better, faster, and less expensive than it is today. But if you don’t believe it’s possible, stay with us for a moment. Keep an open mind. And understand that you’ll need to think outside the boundaries of market research for context – because you won’t find anything like it in the industry.

 

It’s easy to find better, faster, and cheaper solutions to just about anything now. Certainly more than any of us would have dreamed possible in the 1990s. The products we order from Amazon are exactly the same products found at any retailer, just less expensive and delivered straight to our respective front doors. The songs we download from iTunes are the same ones we’d find in a music store (had we not already stopped going to music stores) but cheaper, delivered instantly, and delivered on our terms. And with the likes of VEVO, Spotify, SoundCloud, and others on the scene, the music industry will continue its very public digital disruption while teaching a lot of other industries what not to do when under fire.

 

What we’re doing at Mizzouri is not rocket science. In fact, it’s been done in many other service industries as well. For a good look at how the model applies to law firms, click hereThe model is smart and intuitive, but it hasn’t been leveraged in market research. It’s taken us years of working on the supplier side to fully understand why market research firms cannot and will not put these same principles in place. So we’ve done it ourselves, building a better mousetrap from the ground up.

This is how we do it...

We do love efficiency. And disintermediation, which originated in the banking industry in the 1960s, became an efficiency force to be reckoned with by the late 1990s. Very simply, it’s about cutting out the middleman and eliminating non-value add intermediaries in a supply chain. (When was the last time you used a travel agent?) In traditional research, every hand-off across the lifespan of a project is an opportunity for mistakes, and each hand-off adds time and cost. Not only that, every time a research project moves between different supplier entities – or simply from one business unit to another within the same research firm – it gets taxed with an incremental dollop of profit. For example, a large global research firm fielding a quantitative study in three global markets sources respondents from the same sample providers that we use at Mizzouri. But the internal department responsible for finding sample must make a profit, so they mark up the external supplier’s cost. Then each of the countries executing the research marks up those costs again. And the country originating the project marks things up yet again. Clients don’t get better sample in this model, but they certainly pay a lot more for it than they need to. The Mizzouri model doesn’t include middlemen. And with fewer links in the chain, we can reduce the risk of errors, deliver results faster, and reduce costs dramatically.

At Mizzouri, we thoroughly enjoy helping our clients navigate from A to Z. We just don’t believe we need to stop at all 24 letters in between to get there.

Toyota usually gets credit for pioneering this process transformation, but the origins of just in time (JIT) inventory trace as far back as Eli Whitney and Henry Ford. The model focuses on making sure a business has exactly what it needs but only when it needs it – thereby avoiding the carrying costs and increased prices associated with extra inventory. At Mizzouri, we’ve created our internal systems and processes with this in mind. We have a deep global pool of talented researchers, industry thought leaders, marketing experts, and business professionals. And they’re all enrolled in our variable compensation model, so when they’re not working on projects they’re not part of our cost structure.

This model is a proverbial win-win. It provides our experts with far greater flexibility and financial upside than they’d find in a typical corporate environment. And our clients love the model because it gives them access to top industry talent around the globe (and we mean really top talent) without having to pay the “inventory cost” associated with having great brains on our bench.

The same goes for technology. At our disposal are the most advanced and innovative technology solutions available, but we choose not to acquire the companies that have built and run them. We have strong partnership agreements in place, so our clients don’t pay for the overhead associated with holding and maintaining large technology platforms in-house. An additional benefit of this approach is that we’re not forcing these partners to change their own business models to meet our needs, which keeps them focused and affordable.

The idea is simple: deliver precisely the product or service that a customer wants, when he wants it. The model is equally simple: build a standard pre-assembly of core modules and leave the customized bits until the end of the assembly process. (And while you’re at it, use technology to drive down costs while adding warp-speed to supply chain coordination.) Call it mass customization or late stage differentiation. The point is that it speaks to a “customer of one” and takes Built to Order to a new level.

Who’s doing it? Dell and HP, for starters. Who isn’t? The automotive industry as a whole. And not surprisingly, the market research industry.

At Mizzouri, late stage differentiation is built into our process model, and we’ve created structures that are extremely flexible and scaleable. This enables us to design unique and tailored research solutions that have high quality and low cost built in from the very beginning. Our clients don’t pay for more than they actually need. Nor are they forced to buy standard, fixed products that are expensive because they haven’t achieved economies of scale. (In car parlance, imagine the expense incurred when producing a car to meet a demand that never materializes. The same is often true for proprietary, packaged market research products; “inventory” is expensive, and someone ultimately has to pay for it.)

Our core – our sample engine, survey engine, programming, data processing, technology, etc. – is part of one giant pipe from the very beginning. Customization is easy, whether that’s layering on qualitative, mobile, heat mapping, conjoint, 3-D virtual fly-throughs, or any other combination of methodologies. At Mizzouri, the opportunities for customization are virtually limitless.

Technologists are brilliant at what they do, and they’re able to deliver breakthrough innovation. They also require specific business models to deliver that innovation.

We don’t try to change them or their business models. Instead, we leverage their technology expertise while providing a bridge to the market research industry. We talk to them in their language, and you can talk to us in yours. We introduce them to a new industry, and we introduce you to breakthrough new ways to answer your business questions. Without question, we don’t chase technology for technology’s sake. We leverage it to solve problems you’ve never been able to solve before – or to solve them with dramatically higher quality and lower cost.

It’s not our strategy to acquire these technology specialists for a variety of reasons, not the least of which is that we want to keep them pure. They do what they love and you gain access to best in class thinking in an incredibly dynamic field. And because we’re not stuck with legacy systems, we can move nimbly to newer, better, and more efficient systems as they emerge.

disintermediation inventory differentiation technology

Our Offer

Yes, it really is this easy.


We are a full service global research firm offering qualitative, quantitative, and quantilative research as well as research planning and consulting, training, and organizational development. We’re also a majority women-owned business.

 

What makes us different? For perspective, small research agencies and boutiques don’t have the time or capacity to deliver the breadth of capabilities required to meet 90% of a client’s research needs. So, they focus on niche offerings and (in most cases) deliver them very well. But this forces clients to know who can do what – and to work across a wide array of firms in order to meet their needs. And while many of the big guys have amassed the entire spectrum of research capabilities within their networks, those networks aren’t necessarily talking to each other. Moreover, they’re not financially incentivized to be methodologically agnostic, leaving clients to wonder if they’re really getting the best of the agency.

 

We’ve taken a very different approach. We’ve populated our Mizzouri River with top talent across a range of capabilities that we can leverage to meet nearly every client need across virtually every global geography. And this isn’t limited to traditional research. For instance, we deliver mobile surveys in developing countries, global video immersion and transcripted video databasing, 3-D animation and virtual fly-throughs for shopper research and store design, apps for updating and disseminating research findings to geographically dispersed client teams, and more. We have access to sample providers who can cover the majority of the globe. We’re quickly revolutionizing industry approaches to concept testing, advertising and communications testing, habits and practices studies, tracking, pricing and portfolio optimization, agent-based modeling, prediction markets research, gamification, and data visualization. We’re continuously improving the research tools and approaches our clients have historically used – and always through the lens of providing better, faster, more cost effective solutions.

 

We’re also passionate about mixed methodologies, and the number of possible combinations within our modular set of tools is virtually infinite. The key? Rapid and fluid customization, not a static suite of inflexible products.

Here are a few examples of problems we’ve recently solved for clients.


Segmentation

After an exhaustive qualitative exploratory, our mobile accessories client began to suspect that a new segmentation model was emerging for the category. So, they asked us to quantitatively determine the size of the new segments – in a week, if we could.

We designed and executed a 10-question online quantitative survey with 1,000 demographically and geographically representative category consumers from a double opt-in panel. We delivered results in 3 days for $4,500.

Advertising

Our film promotion client wanted to understand consumer reaction to a two-minute movie trailer and supporting poster, and needed both quantitative and qualitative feedback in order to optimize the creative.

We designed and executed a large base online qualitative (quantilative) study with 600 target consumers from a double opt-in panel. The study included time-coded heat mapping of the creative executions in order to deliver qualitative understanding as well as statistically significant data. We delivered results in 4 days for $8,500.

Packaging

Our technology client needed new, more compelling packaging – and wanted to determine which of three design directions they should pursue based on appeal to their existing consumer segments. They also wanted to identify optimization opportunities, product pricing, source of volume, and a trade sell-in strategy.

We designed and executed a blended methodology  with 600 target consumers from a double opt-in panel that included large base qualitative (quantilative), a traditional quantitative survey, conjoint, and category and packaging heat mapping. We delivered results in 25 days for $70,000.

US Hispanic Habits & Practices

Our energy client needed to understand US Hispanics for the first time – their category habits and practices, their media consumption patterns, and their response to three new product concepts vis-à-vis a key competitor’s product offering.

We designed and executed a blended methodology study in Spanish that included large base online qualitative (quantilative) and quantitative, including concept heat-mapping. We meticulously screened 600 respondents from a double opt-in panel to remove respondents accessing the study from other countries – a massive watch-out for all US Hispanic research conducted in the US. We delivered results in 40 days for $47,000.

Design Evaluation

Our artisanal baked goods client wanted fast but actionable consumer feedback to determine which of five new logo designs to pursue as well as the pros and cons of each.

We designed and executed an online qualitative study with 50 target consumers that included heat-mapping to indicate positive, negative, and confusing aspects of each design (as well as qualitative rationale for the ratings). We delivered results in 3 days for $5,000.

Trade Sell-in Strategy

Our pet care client wanted to capture compelling consumer quotes to incorporate into a trade sell-in packet and that they could re-use over time for other initiatives.

We executed twenty, 20-minute filmed conversations with target consumers, and edited and transcribed the interviews before uploading to a searchable database where the client can create customized video clips and playlists for internal and external use. We delivered the research and the database in 21 days for $13,000.

The Mizzouri River: Our Team

Disruptive thinkers are powerful catalysts. They’re also a helluva lot of fun.


Mizzouri is home to some of the most inspiring people in the industry. Renowned experts who also happen to be extraordinary catalysts for meaningful change. Researchers, marketers, storytellers, semioticians, ethnographers, cultural anthropologists, psychologists, statisticians, business analysts, sociologists, designers – all very senior and highly regarded in their fields. And in their free time they’re authors, sailors, rock climbers, marathoners, artists, skydivers, bloggers, skiers, designers, poker players, parents, grandparents, musicians, and guerrilla gardeners. There’s a reason you won’t find newly minted MBAs or junior researchers at Mizzouri: it doesn’t fit our business model. Well-trained senior experts are methodologically agnostic and help clients find answers to their business questions more efficiently and cost effectively. They bring tremendous passion and creative problem-solving skills to the party. They enjoy flexing their research intelligence to solve enigmatic business problems. And they love what they do. If you ask us, there’s a lot to be said for that.

our experts

  • headshot for Kristin Sharp

    Kristin Sharp

    Founder, CEO

    Nashville USA

    headshot for Kristin Sharp

    Kristin Sharp

    Nashville USA

    Fearless Leader indeed – though, to be clear, she bears no resemblance to the principle antagonist in the 1960s animated series. Kristin is fearless when challenging the status quo and forging brave new business territories. And without question, she is an inspiring and gifted organizational leader. It’s no wonder. This McLean, Virginia native spent 13 years at Procter & Gamble in both marketing and research roles and left as a Director after leading teams of 50+ individuals, managing research budgets in excess of $30 million, earning a reputation as a turnaround maven, and deeply impacting a broader market research organization of nearly 1,000 members. She has held CEO and Global COO posts at Ipsos and TNS in both the US and the UK, is passionately client-centric, and steadfastly believes in the transformative power of timely business intelligence. It’s not clear if her MBA from Georgetown University has anything to do with her ability to solve a Rubik’s cube with preternatural speed, but her spatial intelligence and problem-solving skills have helped more than a few clients. Ask her if she likes to cook and she’ll tell you it’s an onerous chore best left to others. She’d rather read voraciously, immerse herself in new technology, captain a sailboat off the coast of Africa, and maintain her ‘global citizen’ status (as well as her fluency in Japanese). And like her co-founders, Kristin is on a mission to transform the market research industry.

  • headshot for Ali Perry

    Ali Perry

    Founder, CMO

    Nashville USA

    headshot for Ali Perry

    Ali Perry

    Nashville USA

    A rolling stone gathers no moss, they say. Stagnancy? Not even part of her vocabulary. But if Ali’s picked up anything over the course of her career, it’s momentum. And an unwavering belief that getting the right information into the hands of her clients has the power to inspire brilliance. A self-proclaimed Brand Junkie, Ali’s career has spanned market research, advertising, brand consulting, and marketing in the US and the UK – an unusual path given her degrees in International Affairs and Business – for companies including TNS, Ipsos, Foot Cone & Belding Advertising, The Kroger Company, Deskey, and Chiquita. She waxes poetic when recounting work for powerhouse brands such as Starbucks, Barclays, Coca-Cola, Disney, Microsoft, Shell, Budweiser, and McDonald’s. She obsesses over storytelling and data visualization. She wryly admits she’s spent more money moving her cat across continents than moving herself, but she figures there are far worse extravagances to be guilty of. (Like, say, exceeding her goal of visiting 20 distinct countries in a year.) And after a successful career helping inspire global brands, doggedly chasing piercing insights, and turning around troubled businesses, Ali revels in her role as CMO – where she is responsible for the development of Mizzouri’s promise, offer, reputation, and unique customer experience (in addition to helping clients solve their most troubling business problems). All rumours that she is also the company prankster are grossly exaggerated.

  • headshot for Michael Hagerty

    Michael Hagerty

    Founder, CFO

    Nashville USA

    headshot for Michael Hagerty

    Michael Hagerty

    Nashville USA

    Michael is a study in unlikely – if not downright rare – skill sets. He’ll tell you he’s a structure guy. Deal structure, capital structure, capital markets relationships. Give him a business puzzle that requires solving the impossible and he’s a happy man indeed. And like his co-founders he is keen to disrupt the market research industry. But don’t let his background in corporate finance with firms such as Price Waterhouse fool you. Michael has also enjoyed wild success as an entrepreneur and consultant in the highly competitive US and Latin American entertainment industries, having helped household names such as Reba McEntire, Gloria Estéfan, and Shakira achieve financial success. His modeling and analytical skills have turned him into a transformation artist, and he has already developed research tools that will fundamentally change the way clients view pricing transparency from all their suppliers. (He’s also a highly skilled researcher.) When he’s not doting on his family, you’ll find Michael riding his bicycle on the road or his motorcycle in the dirt. And just between us, you’ll also find this musician singing to himself while he works.

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    Jill Wittman

    Research Consultant

    Cincinnati USA

    Jill Wittman

    Cincinnati USA

    We love an over-achiever, especially when Innovation is her middle name. A Baltimore, Maryland native, Jill leveraged a B.S. in Chemical Engineering and an M.B.A. in Marketing & International Business to launch an impressive career – one that includes a 13-year stint at Procter & Gamble. When she left P&G, she had held senior North American and Global Consumer & Market Knowledge roles for multi-billion dollar brands such as Tide, Gain, Downy, Always, and Tampax. But Jill started in Research & Development, where her innovations for brands such as Old Spice, Secret, and Sure keep us all smelling great under pressure. The packaging evaluation and optimization tool she helped create for Mizzouri (a big data beauty complete with conjoint, heat mapping, and large base qualitative) is Patent Pending. “Bah!” she says; “That’s nothing compared to moving a family of five to Geneva” – where, we might add, we know for a fact she used her Chemical Engineering background to concoct dubious new recipes for her three young children. Her parents say she was stubborn as a kid. Jill contends that she simply wielded a titanic level of perseverance. You say tomato, we say…

  • headshot for Kim Dedeker

    Kim Dedeker

    Principal, Chief Research Officer

    Cincinnati USA

    headshot for Kim Dedeker

    Kim Dedeker

    Cincinnati USA

    A quiet but powerful leader, Kim and her passion for the market research industry – and its reinvention – have inspired clients, her organizations, and agencies alike for more than 35 years. Hers is a mantra of quality. Of meaningful innovation. And of business impact. Over the course of her storied 30 years at Procter & Gamble, Kim delivered that impact to countless billion-dollar brands. She was one of the architects of the company’s Consumer & Market Knowledge organization, for which she was the global Vice President for seven years. And those who know Kim will tell you that her unparalleled dedication to growing and mentoring top talent has fundamentally changed the lives of those around her. (Not surprisingly, then, she galvanized a global account director programme that spanned 13 operating companies at Kantar, where she served as Chair of the Americas.) But don’t say we didn’t warn you. Kim’s demeanor belies a fiercely competitive nature – and she’ll gladly challenge you to a “friendly” game of HORSE in the driveway. This foodie and avid reader also speaks Spanish and French. And while she’s often tagged as “reliable,” we have it on good authority that Kim is not to be trusted to keep the canoe you’re sharing upright.

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    Dr. Tim Renken

    Research Consultant

    Minneapolis USA

    Dr. Tim Renken

    Minneapolis USA

    Tim is the latest thing in conjoint. Actually, we think he’s the only thing in conjoint. We get giddy when he talks about price elasticity. And we practically swoon when he quips about Hierarchical Bayes estimation. Tim has one of those brains that we adore – and are a little afraid of. He has deep experience in marketing research statistics, including discrete choice design, analysis and simulators, segmentation, forecasting, and multidimensional scaling and correspondence maps. And he’s applied his brilliance to business problems for clients in every sector imaginable, from media and entertainment to lotteries and gaming to packaged goods and everything in between. Just for fun we asked him what he did last weekend. “Ah, I just wrote a little SAS IML code to estimate a new kind of choice model with the Gibbs sampler.” That Tim. He’s such a joker.

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    Claudia Jiménez

    Research Consultant

    Bogotá Colombia

    Claudia Jiménez

    Bogotá Colombia

    A truly global citizen and gifted qualitative researcher, Claudia leads our client work in twelve Latin American countries and Spain as well as our work with US Hispanics. Small but mighty, Claudia has experience across every conceivable industry – which, when you add it all up, comes to 119 product categories and 321 brands for 267 clients. But who’s counting? Claudia is one of the most client-centric professionals we’ve ever met, and her obsession with service drives her to adopt her clients’ goals as her own. It’s a formula that works. She’s earned dozens of awards from clients such as Procter & Gamble for her ability to tackle tough business problems in tough Latin American markets. We tease her that she’s never quite sure which country she’s in (or which language she should be using). But really, we’re just jealous of all those frequent flyer miles.

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    Dr. June Hahn

    Research Consultant

    Seattle USA

    Dr. June Hahn

    Seattle USA

    The way June tells it, when she was a little girl long, long ago and all the other kids said they wanted to be princesses or secretaries, she always told people that she wanted to be a mathematician. She didn’t just live that dream. She exceeded it – starting with a B.S. in Applied Mathematics followed by a Ph.D. in Quantitative Psychology. June spent the majority of her 25-year career in market research for Procter & Gamble, where she earned a Consumer Modeling award and was an inaugural inductee into P&G’s Consumer Fellowship Society for long-term, sustained contributions to the business through market research. (She also has a patent pending for creating and using virtual marketplaces.) June is incredibly passionate about using mathematics, statistics, and psychology to uncover the stories that lie hidden in data. Her favourite client challenge? Helping them solve a business problem that they currently have no way of researching. And this gifted teacher and mentor is also well known to the TSA for her alleged habit of packing loose popcorn in her carry-on bag. But that’s probably a story best told in person.

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    Kate Danaj

    Research Consultant

    Manhattan Beach USA

    Kate Danaj

    Manhattan Beach USA

    Kate has been wowing Fortune 500 clients for the last 19 years – particularly because she is so adept at helping her clients navigate the complex relationships between people, services, content, and brands. And as you would expect, her global experience in both B2B and B2C research spans multiple product categories and industry sectors, including retail, fashion, consumer goods, telecommunications, media, financial services, education, and tourism.

    But if you ask Kate what she’s really passionate about, she’ll quickly tell you it’s research in the technology space. Over the last decade, she has amassed experience with several key players, including Microsoft, Verizon, Google, Nintendo, Sony, Activision, and Disney Interactive (to name a few). And you name it, she’s done it – across topics such as concept development and refinement, user experience, packaging, messaging, advertising, and more.

    She’s also a generational expert with a particular passion for the youth space. This started back when she began her career at TRU, a full-service market research firm specializing in teens and twenty-somethings. Yes, back in the day when mobile phones weren’t smart and music came from CDs. She also spent 10 years as a senior researcher at Ipsos, so she’s been around the block. We’re all a little jealous of her beachfront lifestyle (though more than a little baffled by her hatred of being in the sun). But then, what can you expect from an unabashed science fiction movie junkie who secretly wants to be a Jedi?

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    Imogen Baker

    Research Consultant

    London UK

    Imogen Baker

    London UK

    Imogen leverages more than 19 years of experience in market research and brand planning, and her career spans agencies including Hall & Partners London and TNS. Like all of us at Mizzouri, Imogen is particularly fond of wrapping her mind around big, strategic questions – something she’s done for clients like eBay, BBC Worldwide, SCJ, Unilever, Reckitt Benckiser, and GSK. Not surprisingly, Imogen is no stranger to global research, and she has led initiatives in the UK, China, India, Russia, South Africa, Malaysia, Japan, and the entirety of Western Europe. All that aside, though, she’s simply jolly good fun.

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    Katie Collier

    Research Consultant

    Cincinnati USA

    Katie Collier

    Cincinnati USA

    It’s not surprising that Katie is a stellar research practitioner given her professional (and personal) passion for objectivity.  After starting her career as a biochemist for the Medical University of South Carolina, Katie spent nearly ten years at Procter & Gamble, where she had responsibility for all facets of market research. This is also where she honed her ability to render complex data into simple yet strategic and actionable business recommendations. Katie became recognized globally as one of P&G’s few shopper experts in the e-Commerce and Omnichannel spaces, and her unique brand of business tenacity delights clients to this day. We find it hilarious that this travel buff and fun-seeker is also somewhat accident-prone. So, when we’re comparing notes after a long weekend, it’s always Katie we want to hear from first.

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    Samantha Bacelieri-Centers

    Director of Operations

    Nashville USA

    Samantha Bacelieri-Centers

    Nashville USA

    Sam was one of the first to raise her hand to say, “Guys, the world is changing so quickly that the market research industry is struggling to keep up. Really struggling.” She should know. She’s led teams from 10 to 400 in the industry, and she’s watched firsthand as external suppliers have stumbled – some never getting back up. But Sam’s a change agent, and she has mastered the art of driving client value over the course of her career at companies that include Ipsos, TNS, and Schlesinger Associates. To be fair, we take a certain pleasure in knowing that this small town gal born in London, Kentucky moved to London, England (with three young children and a husband in tow, mind you) to help one of our founders turn around a troubled UK business. But we quickly give way to admiration. Because upon arriving on foreign soil with her brood, Sam discovered they’d have to spend more than a week with the five of them sleeping on one twin-size air mattress until they figured out how to take the train to IKEA. “Oh, that’s nothing. It was a great adventure and taught us that the important thing isn’t stuff, it’s spending time together.” To which we say, CHEERS!

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    Dr. Simon Lidington

    Technology Consultant

    London UK

    Dr. Simon Lidington

    London UK

    Simon is, at his most visceral core, an entrepreneur. Once acquiring his BA (Honours) and Master’s degrees from Exeter University, he launched his career in policy research for the Manpower Services Commission. He followed this with a series of senior positions at Fiat, PAS Research, and BJM Research. And he was only 31 when he set up the first of his four new companies. Simon is credited with being the brand transformation architect who helped Skoda move from 24th to 1st on JD Power in just three years, and as the Chairman and CEO of Research International UK he transformed the business into a client-centric powerhouse. But it’s his Big Sofa insights and video databasing offer that is disrupting the way clients like Audi, Barclays, British Airways, Unilever, Tesco, and Volkswagen think about co-creation, searchable video content, insight development, and knowledge bank creation. Because of all this, we forgive Simon for being an accomplished swanee whistle player (though we relish the nearly endless opportunities to tease him about this dubious feat of musical prowess).

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    Guenter Matthews

    Research Consultant

    Cincinnati USA

    Guenter Matthews

    Cincinnati USA

    Born in a small village in Germany, Guenter has lived in Beijing, Hong Kong, Geneva, Moscow, and Cincinnati, has travelled throughout Siberia as well as other distant parts of the globe, and speaks five languages. If you ask us, that qualifies him as a truly global citizen. Over the course of his 13-year career in Marketing with Procter & Gamble he delivered breakthrough innovations in beauty care in North America, doubled Tide sales in Russia, tripled soap sales in the Ukraine, and convinced pet owners throughout Western Europe that Bounty was the best product to clean up their furry friends’ messes. Ask him what he loves to do for clients and he’ll tell you it’s quite simple: help them make money – something he’s doing now with digital content creation, search engine optimization, and social media management. And as you’d expect from any over-achiever, Guenter’s personal interests run the gamut, from running to playing the piano to conducting choirs. We certainly took notice when he passed his advanced sommelier exam. Needless to say, we’re passing the wine list to him every time.

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    Kay Castle-Brinker

    Qualitative Research Consultant

    Cincinnati USA

    Kay Castle-Brinker

    Cincinnati USA

    Kay has devoted her entire 33-year career to the study of the human condition – and specifically to help clients unravel complex business questions. Kay quips that regardless of the research technique used, it always boils down to human insights. And much to her delight, we humans are undeniably and reliably fascinating. Kay happens to be one of the best lateral thinkers we’ve ever met, and she leverages that ability to design incredibly creative and effective research (as well as brainstorming sessions and strategic workshops). She has deep understanding of myriad industry verticals, having worked closely with clients such as Procter & Gamble, Kraft, Kellogg’s, Visa, Nestlé, Capital One, Abbott, GSK, Ralston Purina, Humana, and others. And her professional passion has taken her around the globe – talking to doctors and patients in India, young mothers in China and the Philippines, and consumers in Vietnam and every other corner of the world. Meanwhile back at the ranch, Kay and her husband raised four sons who now have children of their own that she can spoil rotten. So that may be why we stopped short when Kay told us she’s the worst rapper ever, but that she does it anyway. Rapper? If we didn’t know and love this irreverent ball of fire as well as we do, we might have thought she was pulling our leg.

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    Isabelle Mazur

    Research Consultant

    Paris France

    Isabelle Mazur

    Paris France

    Isabelle still remembers what a retiree said to her at a Procter & Gamble gathering nearly 30 years ago when she started with the company: “Now that my career is over,” he said, “it’s not the work I remember, it’s the people.” And Isabelle, too, has made people a key focus throughout her entire career – driving her to earn her MBTI (Myers-Briggs Type Indicator) certification. As a qualitative expert and senior leader in Market Research for P&G’s European business, she worked in the Beauty Care, Pharmacy, Hair Care, and Personal Cleansing categories, all of which has given her the foundation to lead complex initiatives and serve as an internal consultant for clients. Where will you find her in her free time? If she’s not soaking up the natural beauty of parks across Europe she’s curled up with chocolate and a great cup of tea. You won’t, however, find her anywhere near the kitchen. Her disasters are (apparently) the stuff of legends. We’d just as soon share her chocolate anyway.

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    Lynette Barresi

    Research Consultant

    Cincinnati USA

    Lynette Barresi

    Cincinnati USA

    If you look up Shopper & Retail Strategy in the dictionary, Lynette’s photo will be curled up right next to the definition. Over the course of her storied career at Procter & Gamble she became the architect of the company’s retail strategy, elevating the conversation and helping craft strategic partnerships between P&G and no less than the top 20 retailers in North America – growing both sides in the process. She has a visceral understanding of qualitative and quantitative research, consumers and customers, initiative management and forecasting, in-market testing, and macro analysis. She’s as comfortable managing a $30M research budget as she is shuffling her two children from one activity to another. But we love it most when this visionary wags her finger at us and reminds us that data is exponentially more abundant than ever and the consumer’s voice continues to get stronger…now is not the time to take anything for granted. Oh, and market research is nothing less than a way of thinking.

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    Christian Simms

    Research Consultant

    Cincinnati USA

    Christian Simms

    Cincinnati USA

    Christian joined Mizzouri after an inspiring 18-year career at Procter & Gamble, where he helped us all stay clean (and blissfully free of dust bunnies) thanks to his work launching Swiffer and his leadership on Tide, Pantene, Dawn, Lenor, Cascade, Iams, Ariel, and a host of other brands in the US, Belgium, and Switzerland. He has also lived in Singapore and Sweden, and this global explorer is addicted to podcasts like Stuff You Should Know, Radiolab, and Freakonomics. He’s like that. He treats his brain like a toolbox that he fills with random and seldom-used tools that will surely come in handy someday – and as it turns out, he’s gifted at pulling disparate but critical bits of information together for clients. We joke that he’s the Google engine of Mizzouri. Except that he does far more than just serve up answers. He serves up compelling business recommendations.

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    Monica Agrawal

    Research Consultant

    New York City USA

    Monica Agrawal

    New York City USA

    Monica is deeply passionate about finding and levering the right kind of research to answer business questions. No kidding! She led the efforts to bring Marketing Mix Modeling to Procter & Gamble, where it quickly became an indispensable tool for the organization. Her experience at Clairol and P&G in consumer, shopper, and market knowledge is impressive, and she’s in it to win. She leverages everything available to her – insights, external and internal data, trends – to help her clients accelerate brand growth. A native of India, she has lived in New Delhi and Bangalore. In fact, she only joined her husband in New York for a “few years” for work and, well, 18 years later they’re still here. (Monica would tell you that moving halfway around the world as a young MBA remains her biggest life adventure.) She is personally passionate about teaching her children to be resilient and independent yet caring and loving human beings. We ask, who better to do just that? Because those words describe Monica to a tee.

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    Henry Gamse

    Research Consultant

    Stamford USA

    Henry Gamse

    Stamford USA

    This former Chief of Analytics and Methodology for Copernicus and other leading edge market research firms has literally led more than 500 research studies in virtually every product and service category leveraging every quantitative methodology available to marketers. And we’re not kidding: segmentation, targeting, multivariate methodologies, new product testing, forecasting, concept optimisation, advanced analytics, database modeling, market structure analysis, data interpretations, and strategic planning. He’s also a regular speaker and author on the AMA and ANA circuits. So, you might not guess that Henry loves working with a new, dynamic, “rebel” company that’s happy to challenge the status quo. And you’d certainly never guess that this Baltimore native once performed a dueling Elvis karaoke routine alongside a co-worker in requisite white Elvis jumpsuits. We’re not even sure what to do with that bit of information, but now that it’s in our heads we’re going to make sure it’s in yours, too.

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    Stefanie Parsons

    Research Consultant

    Berlin Germany

    Stefanie Parsons

    Berlin Germany

    What’s the first word that comes to mind when we think of Stef? Brave. This renaissance woman spent 20 years in consumer insights at Procter & Gamble before joining Mizzouri – and on many occasions was the first (and only) to see an impending business issue and then fix it in a brave way. Her elegantly simple solutions have consistently delivered major results: doubling sales in one instance, turning around a five-year penetration decline in another…the stories are as consistent as they are numerous. Stef will be the first to tell you that research should be brave, even if that means asking questions we’ve never asked before because business growth always follows. Or as she puts it, there’s nothing to fear, and everything to gain. Born in East Germany near the Baltic Sea, Stef has lived and worked in Germany, France, Russia, Switzerland, and the UK. (She also happens to be fluent in German, English, and French and loosely conversant in Russian and Spanish. We’re going to work on her Pig Latin next.) Stef is also hysterically funny – though by her own admission, her sense of humour is often misunderstood. Which is why her friends and family ask her to make a W sign with her hands (witz being the German word for joke) before she launches into something “funny”.

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    Beth Harris

    Research Consultant

    Dayton USA

    Beth Harris

    Dayton USA

    Beth is one of those rare creatures who’s just as comfortable on the left side of her brain as the right. She’s an experienced moderator, brand strategist, facilitator, and storyteller who also happens to be an expert working with scanner data and conjoint models. Beth spent eight years as the Vice President of Research and Analytics for Interbrand and four years as the VP of Innovation & Strategy at Ipsos. As a result, there are very few business questions she can’t find a way to answer. And even fewer answers that she can’t render in a beautiful, elegantly simple way – which she’s done for clients such as Bank of America, Visa, Microsoft, Starbucks, Walmart, Procter & Gamble, and John Deere. Yes, John Deere. And while Beth runs marathons, plays tennis, and tortures herself with innumerable types of exercise at the gym, she is (by her own admission) a bit of a klutz. So, we’re never quite sure who’s going to win: Beth or the weight machines. Given the number of cuts, bruises, and black eyes we’ve seen over the years, we suspect the odds are statistically in favour of the machines.

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    Jennifer James

    Research Consultant

    Cincinnati USA

    Jennifer James

    Cincinnati USA

    Jennifer wields over 19 years of consumer insights and market research experience. She’s also an innovation junkie: ideation and front-end work, qualification, go-to-market strategy development, customer sell-in, portfolio management… Let’s just say she caught the innovation bug early and never let it go. She was famous at Procter & Gamble for taking on unpopular roles – diamonds in the rough, Jennifer would say – and turning them into wonderful roles. This isn’t surprising given that she loves to solve problems that beg for custom solutions. At P&G, she held North American and global roles in the US and Latin American roles while living in Panama. And this renaissance woman is a perennial surprise outside the office, too. Her urban farm features chickens and honeybees. She’s been known to hike pyramids with a toddler strapped to her back. And her party-planning prowess is legendary, spanning everything from Cupcake Wars to Cabernet-on-the-Curb gatherings. Yes, definitely Mizzouri material.

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    Denise Bahil

    Research Consultant

    Nashville USA

    Denise Bahil

    Nashville USA

    Denise would classify herself as a research activist – she’s rabidly passionate about answering the now what for her clients while delivering an extraordinary customer experience.  And she’s not kidding. Denise is a CCXP – a Certified Customer Experience Professional. (It also scares us a little that she’s practically a black belt in micro facial movement recognition, complete with an eMETT 3.0 expert level certification.) Denise revels in synthesizing data from multiple sources, uncovering game-changing insights, and communicating in a way that makes it easy for clients to take action. Her market research career has spanned multiple companies and industry verticals, including Tractor Supply Company, the YMCA, Mars Petcare, and Scottrade. But it’s Denise’s side-splitting, self-deprecating sense of humour that leaves us doubled over. She’s also got a few great cocktail party tricks up her sleeve. For instance, she can touch her tongue to her nose and, according to her husband, she can “remember entire conversations, even years later”. Hmmm. We’re not so sure that last one was a compliment…

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    Jill Bohaboy

    Research Consultant

    Dayton USA

    Jill Bohaboy

    Dayton USA

    Jill is an experienced moderator and facilitator who has also helped set the standard for synthetic thinking, the art of synthesizing and analyzing disparate bits of information in order to find the compelling and actionable story hidden in the data. She spent many years at Procter & Gamble’s Consumer Market Knowledge group, where she led the team managing a billion dollar brand. From there she took on responsibility for leading the market research function at the Folgers Coffee Company. But retail and shopper have always been close to Jill’s heart given that she started her career managing a $37 million sales plan for a large regional department store chain. She’s now at a point in her career where she can pull it all together for clients. And in many cases she’s able to add value in ways that clients don’t expect – but quickly learn to. We love the way she challenges our thinking because, frankly, she makes us all smarter.

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    Mark Daniels

    Head of Programming & Data Processing

    Las Vegas USA

    Mark Daniels

    Las Vegas USA

    We want to be Mark when we grow up. No, really. He’s been the head of global consumer research for some very impressive properties, including MGM Resorts International, Carnival Cruise Lines, Las Vegas Sands, Carlson Restaurants, Nokia, and Motorola. And he’s walking around with a prestigious Masters of Marketing Research from the University of Georgia. Top it all off with numerous speaker appearances at industry conferences around the globe and we’re left feeling a little boring. Especially when we factor in the fact that Mark is a self-proclaimed adrenaline junkie who’s never ruled out being a private pilot, skydiver, scuba diver, or radio show host. Where will you find him when he’s not doing any of that crazy stuff? Hanging out at sporting events and live concerts, doing something aviation-oriented, or spending time with his parrot. Yes, we really did just say that.

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    Sarah Faulkner

    Research Consultant

    Cincinnati USA

    Sarah Faulkner

    Cincinnati USA

    Sarah is one of those people we don’t come across very often: a master researcher who spent 14 years as an intrapreneur at Procter & Gamble. And without question, spending that much time in rarified upstream air for brands such as Pantene, Olay, Gillette, and Tide honed skills that so many of our clients need as they tackle innovation: new product development, business model creation, opportunity mapping, and delivery of consumer “wow”. Sarah is happiest when she’s creating breakthrough approaches to identify disruptive product and service ideas – and she’s just as comfortable in durable goods and healthcare as she is in consumer packaged goods. She’s also a highly creative and prolific writer, and has been an Elite Yelper for more than five years. All of which leaves us scratching our heads. How is it possible that someone who can so clearly see the path to business success has such a notoriously poor sense of direction? Suffice it to say that we’re in charge of the maps on business trips.

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    Nick Johnston

    Business Consultant

    London UK

    Nick Johnston

    London UK

    Nick wins the prize for being our most global of brand gurus. Forget the fact that this London native has also lived in Turkey, Slovakia, Hungary, and, Lithuania. He actually led projects on six continents in 2013 – and we’ve long since lost count of the number of countries. That aside, Nick’s passion for brands is irrepressible and he has a unique ability to add value through his contributions to planning, analysis, and implementation of business growth strategies. Importantly, he knows that brand and brand growth are at the heart of every business – and that plans are only meaningful if client teams can actually make them happen. Nick viscerally understands the client experience, having worked for companies such as SABMiller and Rothmans. And in a consultant capacity he has worked with clients such as Hershey, Novartis, Lloyds Bank, Nokia, Mars, Heineken, Unilever, SCA, and Treasury Wine Estate. He merrily recounts his experience helping launch Tampax in Saudi Arabia using a male sales force (and where the product demonstration training was memorable, to say the least). Always one to go the extra mile for a client, Nick admits that he once did an “unofficial” gin brands product demonstration for the first class cabin on a long haul British Airways flight. Given that he’s a self-proclaimed world-class martini maker and drinker, we’re not entirely convinced that his motives were pure. Cheers, Nick!

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    Andrew Soep

    Technology Consultant

    Chicago USA

    Andrew Soep

    Chicago USA

    Andrew has served as Chief Technology Officer, software architect, developer, systems programmer, and (our personal favourite) webmaster for a variety of companies, including Culligan International, GMT, NogginLabs, and New Consumer Solutions. We’ve never met anyone knows his way around website development, navigation, SEO, or database application development quite like Andrew – so we really only hear beeps and boops when he starts to speak CSS, PHP, MySQL, HTML, AJAX, C#, ASP, NET 3.0, and a host of other acronyms that belong squarely in the middle of a Meeting Bingo sheet. This native of the mean streets of Connecticut is a seasoned entrepreneur and an avid foodie. He speaks English, Spanish, and Sarcasm and is the last person you want to be with if you’re planning to break any rules. You see, Andrew always gets caught.

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    Paula Asmus

    Research Consultant

    Cincinnati USA

    Paula Asmus

    Cincinnati USA

    Paula is a trailblazer – the kind who can hold a complex vision of a future state squarely in her brain, and then go build it. And because of this rare quality, it’s no surprise that her 32-year history at Procter & Gamble is dotted with stories of true breakthrough. Paula envisioned an approach to virtual test markets when the rest of the world was still dabbling with the Internet. It’s now a validated test market tool. She’s led countless expansions and launches all over the world for household brands we all know and love. She was an architect of P&G’s approach to Hispanic research and put the company well ahead of the competition in terms of driving relevance with multi-cultural consumers. And not one to shy away from the hard stuff, Paula tackled the daunting challenge of turning around a struggling shaving brand facing category disruption on every front. She’ll tell you that her strongest technical area is brand strategy. But we think her searing curiosity is what drives so much of her success. She helps clients find the hidden insights – the stuff between the lines. And she won’t rest until she uncovers the real consumer motivators. The things consumers think, but never say. All of which makes her a great storyteller and the one we want to be giggling with in the back of the conference room. We were delighted, naturally, to learn that Paula is an avid party planner and host – because where better to enjoy tales of side-splitting hilarity? Emergency preparedness gone wrong. Surviving two coups while living in Venezuela. “Managing” a 211-pound Great Dane when she is, by her own admission, vertically challenged. Yeah. She’s got stories.

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    Natalya Mogutnova

    Research Consultant

    Mannheim Germany

    Natalya Mogutnova

    Mannheim Germany

    There’s global citizen. And then there’s global citizen. Natalya was born in Kazakhstan, moved to Moscow with her family as a child, and followed her heart (and husband) to Germany in 2012, where they dote on a bilingual daughter and Natalya spends her days bouncing between German, Russian, and English. Natalya’s career spans the advent and explosive growth of market research in Russia and CIS markets (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan). As the head of Qualitative Research for TNS Russia, she led multi-stage studies for major international clients, enabling them to successfully introduce new products in the region – clients such as Unilever, British American Tobacco, PepsiCo, Kellogg’s, Nestlé, Danone, P&G, Kimberly-Clark, Mondelez, Baltica Breweries, and others. In fact, Natalya’s team won the coveted TNS Dream Team award under her leadership. She would tell you it’s because she has a great eye for talent, tenaciously follows the details, and is unrivaled when it comes to organizational skills. So, we asked her what her colleagues would say. She laughed. “They say I have a cold mind; I can find a rational solution to any difficult situation without dramatics and tears.” To which we say, bolshoe spasibo.

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    Matt Lynch

    Technology Consultant

    London UK

    Matt Lynch

    London UK

    Truth be told, we have a bit of a crush on Matt (when we’re not distracted by being a little in awe of him). He’s an experienced researcher, consultant, and strategist. And he is particularly interested in organizational systems and cultures – as well as getting to the heart of why people do what they do. Matt’s colleagues would say he’s committed, strategic, grammatically demanding. Matt will just tell you he moved from West Yorkshire to London for the weather and that he’s happy hanging out with his family, swimming, playing low quality guitar, and sitting in a chair staring into space. It’s that last bit that gets us because we know he’s always thinking. He’s led brand and organizational work for BT, Renault, Audi, and The Economist. He’s brilliant at cutting through noise and clutter to achieve strategic or tactical clarity. He is, in his own words, a Mizz-ionary with verve. Bravo.

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    David Hui

    Research Consultant

    Hong Kong China

    David Hui

    Hong Kong China

    Born and raised in Singapore, David has more than 25 years of B2C and B2B market research experience in Asia with clients such as S.C. Johnson, Matsushita, Sony, FedEx, Kraft Foods, LinkedIn, Johnson & Johnson, Nestlé, ExxonMobil, and more. He is deeply passionate about market research and his region (given its importance to so many global companies), and his visceral understanding of local culture and consumer habits is invaluable. A resident of Hong Kong since 1992, David is fluent in Mandarin, Cantonese, Taiwanese, and English. He’s also our go-to person for all restaurant recommendations in the region. So far? He’s earned a five-star foodie rating.

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    Jay Hunt

    Video Ethnographer

    London UK

    Jay Hunt

    London UK

    There are many times when the magic in the data – when the truth of the consumer’s voice – can only be brought to life in video. And for that, clients need a gifted TV and Digital executive producer with expertise in scripting, development, producing and directing, and leading creative teams. That person is Jay. Born in Windsor UK in the shadow of the Queen’s castle, she resides in London (but longs for the sunshine, sushi, and smoothies of Los Angeles). We’re all a bit in awe of her career, over the course of which she’s been a Development Executive for the BBC, Betty TV, and ITV. She’s been a Series Producer for BBC One’s The Vanessa Show and SKY1’s Hotter Sex (on the heels of SKY1’s Naked in Westminster). And just when we thought it couldn’t get more interesting, Jay tells us she’s also been a Celebrity Booker for BBC’s Comic Relief 5 and has manned the Showbiz Desk for the Daily Mail. Her current clients range from The Prime Minister of the UK to RBS to Ogilvy to Stonewall to Mars. What makes her brilliant? Always having a Plan B for clients with smaller budgets. In her free time she watches movies, reads fashion blogs, and hangs out with horses. By her own admission she’s rubbish at singing and drawing, but she’s a bloody good horse rider, a brilliant conversationalist, and a very loyal friend. In short, she’s our kinda gal.

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    Lena Deng

    Research Consultant

    Guangzhou China

    Lena Deng

    Guangzhou China

    There are very few researchers who can say that their consumer insight generation work helped a brand launch from scratch and quickly capture the greatest share in the category. Lena can. Over the course of her 18-year career with Procter & Gamble in Greater China she has led market research initiatives in Laundry, Skin Care, Beauty Care, and Fem Care – and now boasts 10+ years of skincare experience in China. She leverages her expert quantitative and qualitative skills to round out her research findings and help clients succeed in this critical business market.

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    Milagros Boedo

    Research Consultant

    Nashville USA

    Milagros Boedo

    Nashville USA

    This globally-minded business intelligence junkie spent more than 19 years gaining comprehensive experience in strategic business planning and market research at Procter & Gamble. And that experience spans multiple CPG categories (including personal health care, oral care, fabric care, baby care, and beauty care) in both developed and developing markets. A native of Caracas, Venezuela, Milagros will tell you that one of the things she’s proudest of is the revamp of Crest toothpaste in Latin America. Why? Because it reminds her of the power of answering the right business question and the power of teamwork. How else to make significant gains against the undisputed market leader? We joke that the recurring theme in her life is overcoming challenges – and the never-ending stories about her “money pit” house are the stuff of lore. But when it comes to global travel, we concede defeat. Milagros refuses to be impacted by jet lag, which means if there’s a shred of light in the sky, she forces herself to stay awake and active. The rest of us mere mortals want to take a nap just thinking about it.

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    Jen Kleemeier

    Research Consultant

    Cincinnati USA

    Jen Kleemeier

    Cincinnati USA

    We don’t know many people who can honestly say they’ve amassed an avalanche of sustainability knowledge, but Jen is definitely one who can. During her 12 years at Procter & Gamble, her award-winning consumer and shopper insights influenced some of the company’s most global billion-dollar brands, including Pantene, Head & Shoulders, Wella, and Herbal Essences. But she also helped the company win big in the billion-dollar organic/sustainable hair care market, and her work included sustainability research in the US, Mexico, Brazil, the UK, Germany, Russia, Japan, and South Korea. Jen also earned a Graduate Ethics Fellowship with a sustainability, leadership, and ethics focus while pursuing her MBA at Xavier University. She is rabidly passionate about helping businesses grow – small, big, and everything in between. And her passion bleeds into her personal life as well, where her philosophy is to travel broadly but return to home and family. (She’s part of a close-knit multi-generational family.) That said, Jen did travel to six countries on her honeymoon. Which just leaves us feeling exhausted.

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    Heather Corts

    Research Consultant

    Nashville USA

    Heather Corts

    Nashville USA

    Heather has done some pretty amazing things over the course of her 15-year market research career that got its start at Research International. She was one of the earliest employees at Priceline, and in her Director of Planning and Forecasting role she developed the forecasting tool for the company’s travel businesses – a model that Priceline used throughout its IPO and beyond. Clearly, the deep end doesn’t scare Heather. Give her a high-change, high-growth situation where she can have a tangible impact on the business and she’s a happy woman indeed. Her client list, which includes companies such as eBay, Yelp, and Groupon, is evidence of that mindset. And all that desire for impact bleeds into Heather’s personal life, where she’s active at her children’s schools and with non-profit Cul2vate, which helps bring fresh produce to hungry families in Nashville. It’s frustratingly hard to find anything to tease her about. But then again, there was that time when Heather had to be rescued from the top of her toilet, where she’d been trapped for hours by a mouse that turned out to be a tassel from her slipper…

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    Chelsey Burke

    Project Manager

    Nashville USA

    Chelsey Burke

    Nashville USA

    Before she joined Mizzouri, Chelsey spent eight years as a marketing communications specialist in the complex rehab power wheelchair industry (which, for the record, we think is really cool on a number of levels). Chelsey is a master of detail. And a master of managing big and complex: she’s structured corporate partnerships with charitable organizations, organized more than 20 consumer and professional trade shows each year, managed large corporate events, and more. All this while also leading corporate marketing and communications efforts, social media initiatives, and research. So, she’s the one you want managing the logistics of any research project because she’s already thought through Plan A, Plan B, Plan C, and Plan D. Maybe it’s all that exhausting focus on detail that enables Chelsey to fall asleep anywhere, anytime and to sleep through just about anything. This California native has slept through earthquakes on the west coast and tornadoes in Tennessee. Lights out before the boarding door closes on any flight and you’ll have to wake her after you land. And yet she’s never fallen asleep at work, much to our chagrin. All that potential for practical jokes continues to elude us…

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    Kristin Kent

    Project Manager

    Nashville USA

    Kristin Kent

    Nashville USA

    Kristin caught the market research bug while at Hospital Corporation of America (HCA), where she leveraged employee engagement survey results and her own analysis of abundant HR data to identify trends and make business-driven recommendations to senior leadership. She’s also exceptionally organized and process-oriented, traits that are mission critical for any project manager (but not surprising for someone who holds a BE in Biomedical Engineering and a Masters in Education from Vanderbilt University). A born-and-bred Texas girl, Kristin is also an avid baker who can pipe a mean frosting swirl. We happily blame her for our expanding waistlines.

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    Claire Henry

    Project Manager

    Nashville USA

    Claire Henry

    Nashville USA

    So far, Claire’s career has centered on the intersection of technology and marketing research. While at LifeQRx Pharmacy (formerly M2G Med-Management), she served as Project Manager and Technology Liaison, delivering end user business requirements, reporting and data management, product and usability testing, training and CRM management, and a laundry list of other operational requirements. In fact, she dipped her toe into research as an undergrad, when she served as the marketing research intern for Upstate SC Alliance, an economic development organization supporting South Carolina. She was there to earn her BA in Economics at Furman University, after which she earned her Master’s in Management from Wake Forest and a post-graduate certification from Vanderbilt’s Accelerator Summer Business Institute. This Nashville native almost forgot to mention that she was an industry relations intern for the Country Music Association. Yeah, “tough” work, networking with industry professionals and emerging artists at swanky events. Oh, and coordinating over 200 volunteers for the CMA Music Festival. Poor thing…but now we want to see her autograph collection.

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    Megan Herrity

    Project Manager

    Nashville USA

    Megan Herrity

    Nashville USA

    Curious by nature, Megan has an uncanny ability to identify process improvement opportunities and implement company-wide programs. So, it’s not surprising that she uses that same lens to find ways to improve every client’s experience. But at her core Megan is a strong people-person who loves to find ways to bring out the best in individuals and organizations. In a previous life, for example, she developed a wildly successful internship program that required her to forge strong partnerships with top universities all over the US. And Megan never turns off her research brain – in fact, she regularly “researches” new restaurants, craft beers, and recipes. Which is probably why she drags her adorable Belgian Malinois on so many long runs…

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    Brittney Jordan

    Project Manager

    Nashville USA

    Brittney Jordan

    Nashville USA

    Brittney’s personal mantra? Make it happen. And that’s something she’s done as a Project Manager, Account Manager, Program Manager, and Community Manager. This networking ninja has forged strategic partnerships with household names like LinkedIn and SurveyMonkey while in corporate relations roles at the American Cancer Society. She has whipped up live and virtual events and conferences for more than 2,000 participants. And she has managed complex (and often sensitive) relationships with speakers, corporate sponsors, community partners, vendors, contractors, and volunteers. Brittney holds a B.A. in Psychology and a Master’s in Organizational Leadership, and she’s an active member of the Project Management Institute. She’ll tell you that her favourite problems to solve for clients are the ones they never realized they had. But this homing beacon for the best Indian food in any city also has a few little-known talents that we find particularly endearing. She can, for example, out-eat most men if the aforementioned Indian cuisine is on the menu. She can fold a fitted sheet. She continues to successfully avoid operating a dishwasher – she’s 27 years in and counting. But maybe it’s her adventurous streak that we love most, because we happen to know that she’ll try (almost) anything twice.

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    Ashley Stiefel

    Project Manager

    Nashville USA

    Ashley Stiefel

    Nashville USA

    Ashley started her career in a most interesting place: commercial furniture. Her internship at Steelcase required that she lead competitive research to inform strategic product development decisions – and that led to an Account Executive role for Steelcase’s Office Concepts division, where she created their first comprehensive marketing and social media plan. But when she joined Workspring by Steelcase, Ashley found her project management calling while partnering with clients such as Lululemon, Target, SC Johnson, L’Oréal, and Little Caesar’s Pizza. Here at Mizzouri, she customizes each client’s experience based on their needs and mission-critical business objectives. She pores over project logistics and shoulders the weight of complex research studies for clients all over the globe. She’s never met a unique client challenge that she didn’t love. And this Michigan native who lived in Spain for a short time will tell you (with a wistful look) that siestas are game changers.

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    Pamela Green

    Research Consultant

    London UK

    Pamela Green

    London UK

    This international brand builder has spent her career focused on research and brand planning for clients such as Shell, PepsiCo, British Airways, Volvo, General Motors, HSBC, Santander, Danone, Cadbury Adams, Mandarin Oriental Hotels, Heineken, The Macallan Whisky, Famous Grouse, Highland Park, Jack Daniels (sensing a theme?), J. Walter Thompson Worldwide, and many others. And like all good qualitative researchers, she is obsessed with getting to grips with the hidden insight – with seeing the unseeable. But what we love most about Pamela is the diversity of her interests. This Liverpool native is a passionate Formula 1 fan and a car enthusiast in general. (She has an MGB GT V8 tucked away in her garage and once appeared live on BBC’s Breakfast to talk about advertising cars to women.) She filled in as a hand model while living in Hong Kong, she once sang back-up vocals for Samantha Fox, and she can spot Prosecco masquerading as champagne from a mile away. She speaks English, German, and Common Sense, and her clients are perennially amazed by the depth of business thinking she brings to the table – acumen she’s acquired while working at agencies such as Hall & Partners, AC Nielsen Hong Kong, HPI Research, and her own Ichor Consulting (which she founded in 2002). She is also riotously funny. So, suffice it to say that back room debriefs with Pamela are the stuff of legends.

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    Kristi Zuhlke

    Technology Consultant

    Chicago USA

    Kristi Zuhlke

    Chicago USA

    An entrepreneurial streak seems to run through most of the Mizzouri team, and Kristi is no exception. She started her first company (an on-campus video rental store) when she was in college. Her second venture was a smartphone app technology that analyzed moles for characteristics of melanoma skin cancer – a business that was acquired just a year after launch. But don’t be fooled; Kristi is also a classically trained market researcher who spent six years with Procter & Gamble. While there, she led initiatives all over the world (including work with low income consumers in emerging markets), and along the way uncovered unique insights about the male shopper that helped drive significant incremental growth for Gillette and Old Spice brands (and earned her a President’s Award). Her current passion? Leveraging her proprietary technology to enable clients to find the information they need in their existing data in seconds, not hours. Indeed, something that moves as quickly as Kristi does.

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    Koga Mwenga

    Research Consultant

    Harare Zimbabwe

    Koga Mwenga

    Harare Zimbabwe

    Koga is obsessed with helping global clients lower the risk of their business decisions (and avoid failure) by leveraging critical market and consumer data. He also strongly believes that political and social factors are not to be ignored, and he has deep expertise in public opinion and political polling research in addition to more than 15 years of commercial research experience. Kogo knows his sub-Saharan region well – and even served as the principal statistician in the Biometrics Departments in the Ministry of Agriculture before spending several years with Gallup International. He and his partners lead and conduct our research in 13 sub-Saharan countries, including Zimbabwe, Malawi, Botswana, Zambia, Mozambique, Namibia, Lesotho, Angola, DRC, South Africa, Tanzania, Swaziland, and Madagascar. And while it’s bad enough that Koga leaves us in the dust with his skills in applied mathematics, he leaves us speechless when he starts talking statistics.

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    Lauren White

    Research Consultant

    Houston USA

    Lauren White

    Houston USA

    Over the course of her six-year career at Procter & Gamble, Lauren didn’t just master brand-building fundamentals, learning plan development and execution, qualitative, and quantitative methodologies such as market mix modeling, in-store marketing testing, and media effectiveness tracking. She also leveraged her shopper expertise to lead adoption and deployment of a First Moment of Truth tool in North America that has helped P&G deliver with excellence in-store. And she rounded out her extensive work in P&G’s coffee and dish care categories by leading the company’s largest multi-brand effort at the 2012 London Olympics. We expect a driven researcher like Lauren to be an over-achiever in all aspects of her life, and she certainly doesn’t disappoint. This mother, marathon runner, and certified yoga instructor has also trained and certified one of her dogs as a Therapy Dog. But for Lauren, all roads lead back to market research. Her husband is in market research (as are the majority of her friends), so dinnertime conversations often revolve around anticipated Purchase Intent lift based on optimized POS materials. What a rebel.

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    Fred Edmondson

    3-D VR Consultant

    London UK

    Fred Edmondson

    London UK

    After a start at United Biscuits in Trade Marketing, Fred went on to spend much of his 20 plus year career working with (and for) creative agencies including McCann Erickson, JWT, LIVE, Haygarth, and Exposure. After repeatedly stumbling over a persistent knowledge gap in the industry, he began specializing in retail activation based on insight across multiple channels. As a result, clients such as Coca-Cola, Nestlé, Diageo, Tesco, Samsung, and Procter & Gamble rely on Fred’s expertise to deliver retail activation founded on insight and strategy. And we admire his can-do spirit – which isn’t solely exemplified by his backpack trips across far-flung parts of Africa, South America, and Asia. Nope, Fred once found himself locked inside a Spanish toilet right before a big client pitch but deftly launched himself over the transom and made it to the meeting on time. Funny, we’re still so busy laughing that we don’t even remember who won that one.

our clients

Join the Mizzouri River

Clients use our brand of research to inform their business decisions and identify new business opportunities. They also come to us for an experience that’s uniquely Mizzouri. But our kind of culture doesn’t just happen. We nurture it, which means it starts with the right people. We’re constantly seeking smart individuals and teams who are as passionate as we are about challenging norms, generating business momentum, moving the research industry to uncharted territories, and having a lot of fun along the way. Ours is definitely a singular proposition.  We take our work very seriously. But ourselves? Not so much.   You may wonder what joining Mizzouri means for you.  For starters, membership in a strong community – one that includes some of the best and most progressive thinkers in market research. Access to clients where Procurement presents a problem for small firms and independents. The opportunity to add depth and breadth to your portfolio. And nearly indecent flexibility in terms of how you work with us and with clients. These are our current open positions. If you see the ideal fit, send your CV. If your ideal role isn’t there now, then bookmark us. Quietly stalk us. We’re always evolving and growing, so when the right opportunity presents itself we want to hear from you before anyone else. See our listings at right for details – and please note that we require exceptional English language skills (native or near native) for all roles, all global locations.

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